The TV viewing experience is about to change.
With the capabilities available with new technology, such as IPTV and mobile streaming, TV is getting interactive. The traditional broadcast of ”linear” TV channels over satellite, cable or terrestrial networks is replaced with interactive services, such as video-on-demand and time shift TV, delivered over broadband and mobile networks.
This will allow you to watch What you want, When you want and Where you want. A similar transition has already happend with music/radio listening where most of the content is now consumed on-demand using portable devices or computers with access to a vast selection of content over the internet.
Göran Appelquist, VP Business Development at Edgeware, a Swedish start-up providing advanced video servers for interactive TV over broadband and mobile networks, will introduce some of these new exiting services and the challenges involved in implementing them